ETC strongly connects with innovative projects that revolve around story development.With this vision of telling a story, we partnered with KUAMP productions and HP to produce ‘First Day’, This is the story of the ProBook 600, HP’s easily managed, reliable and secure laptop, an elegantly designed machine with the flexibility to deliver enterprise-ready performance to everyone from the greenest newbie to the seasoned veteran, so they can all get on with the business of doing business.
The story of the video details the journey of the hero’s first day on a big project. He is equipped with the best tool to help him achieve his goals, a.k.a., the HP ProBook 600. As he moves through his day, the video highlights the best feature of the laptop, its functionalities, and resistance to breakage and damage on impact. Finally, the video encourages HP users to add a personalized touch to the device sets up his workspace and thanks to the performance, portability and security of his new ProBook, finds that he can immediately jump into the flow and begin collaborating with his new fellow employees.
This campaign is a winner of the Silver 2022 Telly award for Non-Broadcast General-Series, and the Bronze 2022 Telly award for Non-Broadcast General-Direct Marketing